You’ve probably seen them on websites…those grids crammed with tiny icons that are too tiny for most of us to see. Did you wonder, “What’s that?” and “Why would someone pay anything for such a little ad?” Maybe you even read about the clever twenty-one year old who first came up with the idea as a way to raise money for his college education…sell a million pixels on his website for a dollar/pixel. Why not? Why not, exactly! He did and the rest, they say, is history (for details, http://www.milliondollarhomepage.com).
Following the success of the original Million Dollar Home Page, pixel advertising sites have popped up all over the place. They claim to drive traffic to websites that advertise with them. They claim it’s a good way to get a new website spidered by the search engines quickly. They even claim to pass along their PageRank which will give you a boost in your Google rankings. But do they really?
Are pixel ads a wise investment? Do they really work? Is it a good way to spend your advertising dollars or are you throwing your money away? Read on to find out what pixel advertisers don’t want you to know!
Tags: Scams
September 8th, 2008 at 9:43 am
Your article explains well the lack of effectiveness of those advertising. Funnily enough, I have subscribed myself to one of these, called the project w.o.r.d.
The difference is that you buy a word or few, instead of pixels. I have to say it was quite exciting to buy a word and to think: I own it! This is probably more of an ego thing. It always looks like a new thing, done by freshly graduated students, and it’s like being part of a new adventure.
A lot of psychological reasons, but nothing reasonable. My reason to have done that is that the words show up by categories, like in a directory, so it is less messy.
Hope they do well, if not I will have bought words that are actually not mine!